Marketing is probably the most critical aspect of any business because it ensures that customers will keep coming in. It is, however, something that needs to be learned. And there are some marketing techniques you absolutely need to implement for your business’ sake. What are these techniques, you might ask? Read on to find out.
* Harness your hardware
If you have a computer, color printer, and decent design skills, you should harness them to make advertising materials to distribute to the people in your local area. Use them to print flyers and posters. What you want to do is to gain exposure to your business, not necessarily to catch customers, although it would be a great bonus.
* Respect the power of word-of-mouth
The most powerful form of advertising really is word-of-mouth advertising. Humans are essentially hardwired to believe the word of another person, especially on matters they know nothing about, like your business. If you’re a new business, your first customers are the litmus test for your business and will determine your success. That said, make sure you’re giving them every reason in the world to recommend your establishment to other people.
* Hook customers with samples
These days, if you want to survive, you’ve got to be prepared to allow people to try your service or product first before asking them to buy from you. Trust is a very rare commodity in the world nowadays, and sometimes the only way to gain that trust is by showing people that you have a high-quality product or service, you’re not afraid to give away for free (at least for some time).
Set dates for taste tests. Send samples to people. If you are selling software, offer a trial period. Trust us, if your product is good enough, your trial customers will become paying customers. Just make sure you have a system in place to prevent abuse.
* Harness the multiple channels on the Internet
While there is no doubt you need to use the Internet to market your business, you shouldn’t be limited to just one marketing channel, like Google search or Facebook ads. Do some market research on your target customers and make a list of the places where they spend a lot of time online. And when you know where to find them, approach them with your offer.
* Push your customers’ hot buttons
Did you know that almost 100% of people buy on emotion and justify their purchase later? Yes, it’s true, and the best copywriters in the world know this and they’ve honed their skills at pushing their target audience’s hot buttons. Hot buttons are simply emotional triggers that compel people to buy even if they don’t want to. If you can figure out your customers’ hot buttons, then you’re on your way to becoming rich.
The marketing techniques we mentioned above are general techniques. If you want to implement them, you need to do more research. For example, if you want to know how to push your customers’ hot buttons, you need to know what makes them buy on impulse.
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